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Design isn’t just about making things pretty. It’s also about displaying information in such a way that it is effective and understood. I happen to love this area of my field and find it interesting that I don’t see many people talking about it much. Every business and self-employed professional should consider it a key element in being successful. No matter what you do for a living, there is information that you need to explain and provide to your clients. And sometimes it may be hard to organize certain data. That is where a designer comes in.
Some examples of information design are:
outlines, product sheets, menus, recipes, forms and worksheets, mailing lists, contracts, resumes, proposals, itineraries, and pamphlets. Even brochures and media kits have a big percentage of information tied into the design.
I have always loved organizing elements such as this and have done quite a bit of it throughout my career. And I would say my top clients need about 40% of these type of projects done so information design is something that continuously keeps me busy. If you need help in this department I would love to work with you. Contact me today to get started.