I always say simple is best. And it especially applies to design. Expressing an emotion or idea through art should be easily understood. You want as many people as possible to be able to connect with you and hear what you are trying to say. So when you consider branding and marketing, you especially want people to be clear on who are, what you’re selling/promoting, and also know your story. Simple, yet significant is the way to go. This will help you reach your target audience and beyond.