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The Design Inspirationalist

~ Inspiring Ideas | Spectacular Creations

The Design Inspirationalist

Tag Archives: branding

Portfolio: Website Design for The Whimsy Days

20 Tuesday Oct 2020

Posted by melissaoconnor in Portfolio

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branding, charlottemason, childhood, creativeservices, homeschool, homeschooling, marketing, morningbasket, morningtimeguide, preschool, waldorf, webdesign, websitedesign

I just wrapped up a fun project for @thewhimsydays founder Piyali and I am so happy with how it all came out. I have shared the mood board and logo in previous posts and now the website. This is the home for the Morning Basket, a curated, seasonal morning time guide for the early childhood years. The design is pretty streamlined and I made sure the shopping experience was easy, since there will be 2 versions of the guide for each month. It’s welcoming and calm and that is how I view Piyali herself so it’s perfect. Feel free to visit the site and take a look around.

Even if you aren’t choosing to homeschool this is a really nice guide to use in the morning (or any other time that works for you) as an additional source of education and is definitely time well spent with your children. You can learn more at thewhimsydays.com.

Portfolio: Logo Design for The Whimsy Days

25 Friday Sep 2020

Posted by melissaoconnor in Portfolio

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branding, creativeservices, design, flora, graphicdesign, logodesign, marketing, mycreativebiz, natureinspired, thewhimsydays

A pretty little logo I created for Piyali of @thewhimsydays to represent her company. I’ve been working with her on branding and designing her homeschool curriculum, which is awesome. It’s been great teaming up with her again after creating her wedding stationery several years ago. I’m so happy she reached out for this amazing project. On to the website next! Can’t wait for you all to see what’s brewing when Piyali is ready to launch!

Portfolio: Rebrand and Website Design for Shift Happens Consulting

19 Wednesday Aug 2020

Posted by melissaoconnor in Portfolio

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branding, creativeservices, design, graphicdesign, malainelea, marketing, mycreativebiz, onlinepresence, webdesign, websitedesign

This past week I worked my ass off to finish a new website for Andrea and Lee of Shift Happens Consulting and I am so happy with how it turned out. The bonus: they love it too! Andi was referred to me by another fave client Patti Green and we hit it off right away. I helped her with a new program and after some discussion we moved forward with a full rebrand and web build. There was a deadline to switch platforms so I was in robot mode for sure 😂 But we did it. Now Shift Happens has a fresh new modern look and a home where all their awesome courses and services are offered. I just love working with them and truly feel inspired by the work they do. Their message resonates with me and it’s just really cool to team up with clients that are making the world a better place. I’m looking forward to future projects with these two and can’t wait to see what they create next. You can check out the site and learn more about them at shifthappensconsulting.com.

Bloom

09 Thursday Jul 2020

Posted by melissaoconnor in Uncategorized

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art, branding, creativeservices, design, graphicdesign, graystardesign, marketing, mycreativebiz, webdesign graphicarts, websitedesign

Life isn’t a competition. We all have unique talents and personalities and that’s what separates us from everyone else. When it comes to the design field, I’ve never felt I needed to be better than anyone else or that anyone was better than me. But at the same time I accepted that some could do certain things better than I could and that was fine. Still is. Artists are all on the same team and we should always support each other. We have a special job to do and that’s to bring more beauty to the world. We should not be competing with each other.
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That being said – we must also know what it is that helps us stand out among the rest. Because we want to show potential clients how good we are at what we do and grow our business. It’s smart to focus on your best skills and market those the most so people who need those type of services can pick you out faster. And this allows for more experience, which in turn helps you to bloom even more beautifully.
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It’s always been hard for me to choose a niche in the arts because I love to do so much in the field. Even when I was studying design I had a hard time deciding my major. It took me awhile but I finally graduated with a BFA in Graphic Design. This allowed me to take a bunch of fine art classes to strengthen my drawing and painting skills while also gaining knowledge in graphic arts and photography. I saw it as the best of both worlds. And even though I focus on marketing and branding, having the history of illustration, photography and creative writing on my side I find it’s very beneficial to my business to have a well rounded education in the arts. Not to mention, decades of professional experience in the design field. And this, plus my personality and work ethic, is what makes me stand out from the rest.
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So if your business needs an upgrade or you’re starting out fresh and you’re looking for a designer who is experienced, efficient, and easy to work with then contact me today and we can chat.

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